Taking the ‘um’ out of museum and putting the ‘muse’ back in…
MANAGING THE BRAND IDENTITY FOR THE NATIONAL MUSEUM OF IRELAND WAS AS MUCH A ORGANISATIONAL AS A CREATIVE CHALLENGE.
Especially as the Museums of Archeology, Country Life, Natural History and Decorative Arts & History, which form the National Museum, did not necessarily speak the same brand language and were in effect managed by separate teams.
THE RESULT WAS A FREE FOR ALL that was proving incoherent, disruptive and expensive.
We were asked to identify the problems, review communications and set the Museum communications on a new footing.
THE FIRST THING WE DID TO ESTABLISH a base line to carry out a brand communications audit. This quickly revealed the design elements and practices.