I don’t know much about Dublin, but I know what I like!
WHY DO PEOPLE VISIT DUBLIN? WHAT DO THEY EXPECT TO FIND WHEN THEY GET HERE? THE GUINNESS, THE BOOK OF KELLS, THEIR FAMILY ROOTS? THAT’S PART OF IT. BUT SCRATCH THE SURFACE, GET BEYOND THE CLICHÉS AND YOU START TO DISCOVER THAT THERE IS NO ONE, SINGLE REASON. EVERYONE HAS THEIR OWN DUBLIN.
IT’S TRULY MADLY DEEPLY ITSELF. And after exploring many various creative directions, this was brand architecture we went with. Truly, Madly, Deeply Dublin. TRULY to get across the authenticity of the city. MADLY to communicate its charm and eccentricity. DEEPLY for its range and diversity.