I don’t know much about Dublin, but I know what I like!

WHY DO PEOPLE VISIT DUBLIN? WHAT DO THEY EXPECT TO FIND WHEN THEY GET HERE? THE GUINNESS, THE BOOK OF KELLS, THEIR FAMILY ROOTS? THAT’S PART OF IT. BUT SCRATCH THE SURFACE, GET BEYOND THE CLICHÉS AND YOU START TO DISCOVER THAT THERE IS NO ONE, SINGLE REASON. EVERYONE HAS THEIR OWN DUBLIN.

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SO WHEN WE WERE ASKED TO DEVELOP a new leisure tourism brand identity for Dublin, we knew a shiny new badge slapped onto the city wouldn’t be enough. But where should we start? How do you express its distinctive character, not to mentions the characters who inhabit the city!WE DECIDED THE BEST APPROACH was to rise above the details and to capture the spirit of this vibrant and engaging city. Express its personality, its feeling, its energy! Dublin has spontaneity. It has a zest for life that other destinations simply don’t. Things just happen here.

IT’S TRULY MADLY DEEPLY ITSELF. And after exploring many various creative directions, this was brand architecture we went with. Truly, Madly, Deeply Dublin. TRULY to get across the authenticity of the city. MADLY to communicate its charm and eccentricity. DEEPLY for its range and diversity.