THE ‘AHA’ MOMENT. The flexibility of this brand architecture allowed the client and its partners to identify and present a wide range of tourist activities, services and products under one brand and channel them to the key audiences identified in the project research.

WHAT REALLY HELPED was the client’s readiness to shift their thinking about a brand being a badge for the city to thinking about Dublin as a destination brand – a creative challenge that demanded a more ‘outside the box’ solution, and having them take that leap of faith with this approach.

THE WORK. We created and designed many applications as the project developed and over the project time frame – applied the brand message across many platforms from website, to promotional and marketing collateral, point of sale, packaging, direct mail, signage, exhibition and advertising.