MARKETING COLLATERAL. Promotional literature was developed to identify the unique Dublin experience and distinguish Dublin from other city competitors.

The literature addresses the three key audience types identified in the project research: TRULY – Sightseers & Culturalists, MADLY – Social Adventurers, DEEPLY – Relaxers.

It is full of enjoyable and informative content and vibrantly expresses the brand through its distinctive graphic elements and engaging tone of voice.

Designed, written and produced into 12 languages and distributed worldwide.